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COMMERCIAL VIDEO

A commercial video showcases your business, property or product. What goes into making a commercial video? What are the essentials steps to preparing, shooting and post-production?

create an original – a video that tells your story

plan it out – script, storyboard, and shot list, and planned b-roll shots

be selective when choosing video subjects – choose someone who can deliver dialogue naturally

carefully consider the set – we’ll suggest shooting in front of textured and interesting backdrops, or on location (virtual studios, green-screen and plain backdrops just don’t cut-it)

setup professionally with lights and mics, tripods and cinema equipment

focus and rule-of-thirds – compose the scene to make the most of the chosen lens and lighting conditions

in edit: align the flow of the video with the emotional response you want to evoke in viewers.

in edit: leverage b-roll to ensure the viewer clearly understands your message

in edit: use background soundtracks to create a modern

in edit: optimise video text by using special effects and branding

optimise your video for your desintation platform – length, size, style

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